SEO for a local business isn't magic. It's a hundred small, correct decisions. Here are five we rolled out across our salon and barber clients this month.
1 · A page for every service
"Skin fade", "hot-towel shave", "balayage". Each now has its own indexable, bookable section with a price and a photo. Searchers land on the exact thing they wanted and book without a second click.
2 · Review velocity via Webitags
A tap at the chair sends happy clients straight to Google. Steady, recent reviews are one of the strongest local signals, and now they arrive on autopilot.
3 · Real speed, not "optimised later"
Compressed hero imagery, no bloated builders, static delivery from a CDN. Most client sites now load in under a second on mobile.
4 · Structured data everywhere
Opening hours, services, prices, ratings, all marked up so Google can show them directly in results and Maps.
5 · Local landing pages that read like a human
Neighbourhood, transport links, parking, the little details a real customer searches for, written to be useful, not stuffed.